Demand-side platforms (DSPs) are an essential tool for digital advertisers and agencies. DSPs first emerged in the late 2000s when real-time bidding (RTB) began to take off, with MediaMath and Rocket Fuel being among the first DSPs on the market. Nowadays, there are hundreds of DSPs available, providing advertisers and agencies with access to all types of inventories across different channels.  DSPs are platforms that allow advertisers and agencies to buy ad inventory programmatically. They connect to various supply-side platforms (SSPs) and ad exchanges, providing access to a wide range of inventory, including display, native, video, and in-app mobile ads. Advertisers and agencies can then use a DSP to purchase this inventory in real-time through an auction process, which enables them to reach their target audience more effectively and efficiently.  One of the key advantages of using a DSP is the ability to target specific audiences. DSPs allow advertisers to…

Ad Exchanges are digital marketplaces that bring together publishers, advertisers and ad tech agencies to sell and buy ad inventory. This large inventory, which includes display, video, mobile and in-app impressions, is offered to buyers such as DSPs, advertisers and even ad networks. Publishers hope to increase profits from their inventory by accessing global demand through Ad Exchanges while having complete control over the inventory, including setting floor prices, adding or blocking demand, targeting criteria and more. Publishers can contact the Ad Exchanges directly, but the high traffic and revenue requirements make it difficult for small and mid-sized publishers to participate. In such cases, SSPs and ad networks help access the Ad Exchanges. Ad Exchanges play an important role in the digital advertising landscape, providing an efficient solution for publishers and advertisers to buy and sell ad inventory. However, despite their widespread use, there is still a lot of confusion…

Monetizing a website can be a great way to generate revenue and turn a hobby or passion into a business. There are a variety of ways to monetize a website, including advertising, affiliate marketing, sponsored content, and e-commerce. To monetize a website effectively, it’s important to understand your audience and the types of products or services they are interested in. Advertising is one of the most popular ways to monetize a website. It can come in a variety of forms, including display ads, video ads, and sponsored posts. Advertising can be a great way to generate revenue for website owners, but it’s important to understand the target audience and the types of products or services they are interested in. One of the most common forms of advertising is display advertising. These are images or text placed on a website, usually in the form of banners or boxes. These ads can…

Banner advertising is one of the most popular forms of digital advertising and is a great way to reach a wide audience. The size of the banner ad plays an important role in the effectiveness of the ad, as it can impact visibility and click-through rate. Here are the top used banner sizes:   300×250 pixels: This banner size is known as a “medium rectangle” and is a popular choice for displaying a variety of content, including text, images, and videos. It is typically placed in the middle of a webpage, in between content, and can also be used in the sidebar. It is a great size for displaying a more detailed message or a product that has more than one feature to be highlighted.  120×600 pixels: This banner size is known as a “skyscraper” and is one of the taller banner sizes. It is typically placed on the left…

Display ads are a popular form of online advertising for publishers. They can be placed on a website or app in a variety of formats, including banner ads, text ads, and video ads. Display ads are typically sold through an ad network or exchange that acts as an intermediary between the publisher and the advertiser. One of the main benefits of display ads for publishers is that they can generate revenue by selling ad space. This can help offset the cost of running a website or app, and can even provide a revenue stream for the publisher. In addition, display ads can help increase brand awareness and drive traffic to a website or app. To maximize display ad revenue, publishers should focus on building a large audience and creating high-quality content. This makes their website or app more attractive to advertisers and can increase the value of the ad space.…