Banner Size Matters: A Guide to the Most Popular Sizes

Banner advertising is one of the most popular forms of digital advertising and is a great way to reach a wide audience. The size of the banner ad plays an important role in the effectiveness of the ad, as it can impact visibility and click-through rate. Here are the top used banner sizes:  

300×250 pixels:

This banner size is known as a “medium rectangle” and is a popular choice for displaying a variety of content, including text, images, and videos. It is typically placed in the middle of a webpage, in between content, and can also be used in the sidebar. It is a great size for displaying a more detailed message or a product that has more than one feature to be highlighted. 

120×600 pixels:

This banner size is known as a “skyscraper” and is one of the taller banner sizes. It is typically placed on the left or right side of a webpage and is great for displaying a lot of information in a small space. This size is also great for displaying products or services that are vertical in nature, such as a tall building or a person standing. 

728×90 pixels:

This banner size is known as a “leaderboard” and is one of the most common banner sizes. It is typically placed at the top of a webpage and is great for displaying a logo or a catchy phrase. This size is also great for displaying products or services that are horizontal in nature, such as a car or a landscape. 

300×600 pixels:

This banner size is known as a “half page” and is similar to the skyscraper in that it is tall and narrow. It is typically placed on the left or right side of a webpage and is great for displaying a lot of information in a small space. This size is also great for displaying products or services that are vertical in nature, such as a tall building or a person standing. 

320×50 pixels:

This banner size is known as a “mobile leaderboard” and is specifically designed for mobile devices. It is typically placed at the top or bottom of a webpage and is great for displaying a logo or a catchy phrase. This size is also great for displaying products or services that are horizontal in nature, such as a car or a landscape. 

970×250 pixels:

This banner size is known as a “large leaderboard” and is one of the larger banner sizes. It is typically placed at the top of a webpage and is great for displaying a lot of information or a large image. This size is also great for displaying products or services that are horizontal in nature, such as a car or a landscape. 

When choosing a banner size, it’s important to keep in mind the purpose of the ad and the audience it is targeting. Skyscraper, half-page and medium rectangle banners are great for displaying a lot of information in a small space and are typically placed on the left or right side of a webpage, while leaderboard, mobile leaderboard and large leaderboard banners are great for displaying a logo or a catchy phrase and are typically placed at the top or bottom of a webpage. By keeping in mind, the purpose of the ad and the audience it is targeting, you can choose the banner size that will be the most effective for your ad campaign. 

AudienceRun, offers a variety of banner sizes including all the above 300×250, 120×600, 728×90, 300×600, 320×50 and 970×250. These sizes are among the most popular and are used on a wide range of websites, providing a great opportunity to reach a large audience. We provide a variety of formats for all your monetization needs. Each publisher has its own specificities. Through several format types, we help you in the monetization of all your audiences: desktop, mobile, floating and innovative formats.