For the past few years, the digital world has been following Google’s plan to centralize user identification and profiling on the Web. With the end of third-party cookies on its way, we’re seeing a mix of doubt and feeling of new opportunities being shared on the matter. So, let’s take a look at the key points of Google’s Privacy Sandbox:
In conclusion, Google continues to take steps towards giving more privacy for users, offering solutions for publishers and advertisers, while pushing for an environment that works in large parts according to the rules it creates. There are still questions regarding these latest changes, and all interested parties, from ad-networks to ad-exchanges to government agencies like the CMA in the UK are paying close attention to this.
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