Demand-side platforms (DSPs) are an essential tool for digital advertisers and agencies. DSPs first emerged in the late 2000s when real-time bidding (RTB) began to take off, with MediaMath and Rocket Fuel being among the first DSPs on the market. Nowadays, there are hundreds of DSPs available, providing advertisers and…
Digital ad marketplace EMX (ENGINE Media Exchange) and its New York-based parent company Big Village have filed for Chapter 11…
Ad Exchanges are digital marketplaces that bring together publishers, advertisers and ad tech agencies to sell and buy ad inventory.…
Monetizing a website can be a great way to generate revenue and turn a hobby or passion into a business.…
Banner advertising is one of the most popular forms of digital advertising and is a great way to reach a…
Display ads are a popular form of online advertising for publishers. They can be placed on a website or app…
The collaboration allows AudienceRun to increase the value of its publishers’ inventory New York, Paris and London, 02/22/2022 – AudienceRun,…
Mobile devices have kept taking a larger place in our lives for as long as they’ve been around. Weirdly enough,…
For the past few years, the digital world has been following Google’s plan to centralize user identification and profiling on…
With Google Privacy Sandbox well on its way to replace third party cookies, along with California and Europe leading the…