Demand-side platforms (DSPs) are an essential tool for digital advertisers and agencies. DSPs first emerged in the late 2000s when real-time bidding (RTB) began to take off, with MediaMath and Rocket Fuel being among the first DSPs on the market. Nowadays, there are hundreds of DSPs available, providing advertisers and agencies with access to all
Digital ad marketplace EMX (ENGINE Media Exchange) and its New York-based parent company Big Village have filed for Chapter 11 bankruptcy. The bankruptcy filing is a significant setback for the companies, which had hoped to establish themselves as major players in the digital advertising industry. According to a source familiar with the matter, who wished
Ad Exchanges are digital marketplaces that bring together publishers, advertisers and ad tech agencies to sell and buy ad inventory. This large inventory, which includes display, video, mobile and in-app impressions, is offered to buyers such as DSPs, advertisers and even ad networks. Publishers hope to increase profits from their inventory by accessing global demand
Monetizing a website can be a great way to generate revenue and turn a hobby or passion into a business. There are a variety of ways to monetize a website, including advertising, affiliate marketing, sponsored content, and e-commerce. To monetize a website effectively, it’s important to understand your audience and the types of products or
Banner advertising is one of the most popular forms of digital advertising and is a great way to reach a wide audience. The size of the banner ad plays an important role in the effectiveness of the ad, as it can impact visibility and click-through rate. Here are the top used banner sizes: 300×250
Display ads are a popular form of online advertising for publishers. They can be placed on a website or app in a variety of formats, including banner ads, text ads, and video ads. Display ads are typically sold through an ad network or exchange that acts as an intermediary between the publisher and the advertiser.
The collaboration allows AudienceRun to increase the value of its publishers’ inventory New York, Paris and London, 02/22/2022 – AudienceRun, a technology and monetization solution for publishers that leverages AI to deliver intelligent ad formats, is partnering with ID5, the leading identity solution for digital advertising. ID5’s identity solution is pioneering the identification of authenticated
Mobile devices have kept taking a larger place in our lives for as long as they’ve been around. Weirdly enough, even though a larger share of digital visits happens on mobile, we’re still thinking of online advertising through the lens of a computer screen and most publishers have barely started to optimize their mobile inventory,
For the past few years, the digital world has been following Google’s plan to centralize user identification and profiling on the Web. With the end of third-party cookies on its way, we’re seeing a mix of doubt and feeling of new opportunities being shared on the matter. So, let’s take a look at the key points of
With Google Privacy Sandbox well on its way to replace third party cookies, along with California and Europe leading the way for stricter privacy laws to protect user’s personal data, publishers and advertisers are looking for effective ways to execute targeting advertising. The advertising world is already ready to begin a post third-party cookie world,
This morning Creatio, a Boston-based software company, announced that it has raised $68 million. Volition Capital, a growth-equity fund, led the round. The deal was a minority investment in the startup.
During its livestreamed event today, Spotify officially confirmed its plans to launch paid podcast subscriptions on its platform. As a first step, the company will this spring begin beta testing a new feature in its Anchor podcast creation tool that will allow U.S. creators to publish paid podcast content aimed at their “most dedicated fans.”
Latitude, a startup building games with “infinite storylines” generated by artificial intelligence, is announcing that it has raised $3.3 million in seed funding.
In an earlier article, I wrote about how and when to build go-to-market teams at deep tech companies. There, I noted that it is more important for growth hires at deep tech companies to have functional expertise than industry expertise.
Facebook said it will begin restoring news sharing to Australian users’ feeds in “the coming days” after reaching an agreement with the country’s government. The social media giant made the drastic move of restricting news content in Australia last Wednesday after a dispute over a proposed media bargaining code that is expected to be voted
We analyzed data from 90,000 companies around the world to learn more about the keys to successful customer support. This has allowed us to identify best practices that will help you and your teams improve your customer experience.
